Your Brand Bible
What do you want to be known for?
With Tess Taylor · Founder, Bodega Bloom
Brand strategy, built from the inside out. Start with who you are, not what you sell.
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Build the brand from the inside out.
01Clarity of Self
Start with you, not your brand: how you think, what you care about, what you want your life to look like, and the skills you have been taking for granted.
02Why this brand exists
Your brand why, purpose statement, value proposition, brand values, and your name and tagline.
03Who it is for
Your audience as a specific person, the archetypes within it, the experience and enemy they share, the words they use, and how they change.
04What you keep saying
Four or five drumbeat messages: the recurring beliefs that underpin all your content.
05Where you stand
What only you can bring – and what that means for the brand.
06Your brand archetype
The personality that best captures the energy, voice, and role of the brand, chosen from Tess's eleven archetypes.
07Your offering ecosystem
Everything you offer, mapped as a coherent journey from free to high ticket, one row per offer.
08Your signature method
The distinctive way you do the work: named, owned, and clear enough that someone else could understand it.
09Read the foundation back
Draft your vision, core thesis, brand truths, and brand statements, then read the whole Brand Bible as a stranger would.
10Voice and tone
How the brand sounds and how it makes people feel, described as behaviours, not adjectives.
11Visual direction
How the brand looks and what it feels like to encounter: specific enough to brief a designer or make confident Canva decisions.
12Your Brand Bible and Self Discovery Summary
Read the whole brand back, then receive your Brand Bible and your Self Discovery Summary.
Use it, test it, and let it change.
Before you publish
Bring anything you are about to put out and check it against your Brand Bible.
Before you say yes
Check an invitation, collaboration, client, or new offer idea against your brand before deciding.
When the old answer stops being true
Refine, replace, or deliberately leave alone a Brand Bible decision, using evidence.
Once a month
Look at what you made and sold this month, and whether your Brand Bible still tells the truth.
Meet Tess
“I couldn’t explain who I was without a job title.”
It started in the two years after I was made redundant. I spent a lot of that time thinking out loud with AI, and slowly a process took shape: start with yourself, find the thread that connects everything you know and do, and build a brand around it.
This is that process, made into something you can work through yourself.
Tess Taylor
Founder, Bodega Bloom
What you’re building
Showing up becomes a practice, not a performance.
If what you sell is what you know, your brand needs to do more than look nice. I think of it as a container: a brand that holds your knowledge, your point of view and everything you offer, and feels like an extension of you.
A brand is also much bigger than colours and a logo. It’s a whole world that people can step inside, that sounds and feels like you wherever you show up. We’ll get to the visuals, but we start with who you are, because everything else is built from that.
How it works
You bring the thinking. It helps you hear yourself.
A guided conversation with an AI thinking partner trained on my method. Its job is to be your mirror: to ask the next question, notice the things you say in passing, and help you put words to what you’ve always known but never quite said.
Three stages, each building on the last.
- 1
Clarity of Self
We start with you: how you think, what you care about, the life you want, and the skills you’ve been taking for granted.
- 2
Clarity of Work
The strategic foundation: why your brand exists, who it’s for, what you keep saying, where you stand and what you offer.
- 3
Brand Expression
How it all sounds and looks, clear enough to write from, brief a designer with or make confident decisions in Canva.
It will push back.
It won’t just tell you you’re right. But it’s still AI, so if something it reflects back doesn’t feel true, trust your gut and say so.
Claude or ChatGPT.
Use whichever AI you’re used to, and switch at any point without losing your progress.
What you’ll walk away with
Your Brand Bible and your Self Discovery Summary.
The Brand Bible is a living document, and it stays installed to your AI profile, so every chat you have can draw on it. Whether you’re writing a post, planning an offer or deciding whether to say yes to something, your AI already knows you and your brand.
It doesn’t have to be perfect. Get it as right as it feels right now, because your brand is living and you can update it whenever it changes.
Slow down now, and everything after this gets faster.
About you
Self Discovery Summary
- How you think
- What you care about
- The life you want
- The skills you’ve been taking for granted
Living document
Brand Bible
- 01Why this brand exists
- 02Who it is for
- 03What you keep saying
- 04Where you stand
- 05Your brand archetype
- 06Your offering ecosystem
- 07Your signature method
- 08Voice and tone
- 09Visual direction
Before you start
How to get the most out of it
- 1
Think out loud.
Messy, rambling and half-formed is exactly what works. Voice notes are best, because they catch how you actually talk.
- 2
Go past your first answer.
The first one is usually the one you think you should give. Keep going until something feels true, not just right.
- 3
Say it anyway.
The thing that feels irrelevant is often the thing that unlocks everything else.
- 4
Take your time.
Spread it across several sessions. Some of the best insights arrive after a walk or a sleep.
- 5
Say “log that”.
Whenever something lands exactly right, so it doesn’t get lost in the scroll.
I can’t wait to see what you find.
Tess
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What Tess can see
What Tess can see
She sees
She does not
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